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I Love Ugly
I Love Ugly
Jul 29, 2025 - Present
The all-new Active 4 Inch Short is designed for those who move fast and train harder. Shorter in length, sharper in intent this one gets straight to the point.

Made from ultra-light 4-way stretch fabric with laser-cut venting and a secure elastic waistband, itโ€™s engineered for freedom without the fuss. Reflective hits add visibility. Hidden pockets keep your gear locked down.

Everything you need. Nothing you donโ€™t. Grab your size today.
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iloveugly.co.nzNo Days OffSweat In Style | ILU Active
I Love Ugly
I Love Ugly
Jul 29, 2025 - Present
๐Ÿ“ฃ It's finally here... ๐—”๐—–๐—ง๐—œ๐—ฉ๐—˜ by ๐—œ ๐—Ÿ๐—ผ๐˜ƒ๐—ฒ ๐—จ๐—ด๐—น๐˜† ๐Ÿƒ
New to ILU, our activewear range has been crafted for everyday style & comfort.

Explore the new Active range now โ†“
www.iloveugly.com.au/collections/active
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iloveugly.co.nzACTIVE Available Now๐Ÿ’ฅMen's Premium Activewear
I Love Ugly
I Love Ugly
Jul 29, 2025 - Present
Our latest drop brings performance and style together like never before. Breathable, flexible, and built to handle serious sweat sessions, this is for those who want to train hard and look good doing it.

Because function shouldnโ€™t come at the cost of style. Discover the most stylish activewear on the market today โ†“
www.iloveugly.co.nz/pages/active
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iloveugly.co.nzNew Colours Available Brand New Drop
I Love Ugly
I Love Ugly
Jul 29, 2025 - Present
NEW ARRIVALS | All-new denim for premium comfort and elevated style.

Shop our Denim Pant Collection now โ†“
www.iloveugly.com.au/collections/denim-1
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iloveugly.com.auAll-New Denim ArrivalsVersatile Streetwear
I Love Ugly
I Love Ugly
Jul 29, 2025 - Present
Experience unmatched comfort and style with our iconic Slim Kobe Pant. An absolute wardrobe must-have for a clean, sophisticated look.

You can thank us later โ†“
www.iloveugly.com.au/collections/slim-kobe
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iloveugly.co.nzPremium Style & Comfort๐Ÿ”ฅAvailable in Regular and Tall Lengths
I Love Ugly
I Love Ugly
Jul 29, 2025 - Present
Iconic 90s, with a modern crop. Elevated with premium craftsmanship.
Now back in stock โ†’ www.iloveugly.com.au
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iloveugly.co.nzGet Any 2 Pants for $220Back in Stock.
I Love Ugly
I Love Ugly
Jul 29, 2025 - Present
There's a reason our ๐—ฆ๐—น๐—ถ๐—บ ๐—ž๐—ผ๐—ฏ๐—ฒ๐˜€ are our ๐˜ฃ๐˜ฆ๐˜ด๐˜ต-๐˜ด๐˜ฆ๐˜ญ๐˜ญ๐˜ช๐˜ฏ๐˜จ pant. Try them now and see for yourself.
โ†’ www.iloveugly.com.au/collections/slim-kobe
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iloveugly.co.nz#1 Best-Selling Slim Kobe Pant๐Ÿ”ฅAvailable in Regular and Tall Lengths
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I Love Ugly
I Love Ugly
Jul 28, 2025 - Present
Meet your new favourite layering piece, The Cropped Zip Up Hood.

Designed with a heavyweight cotton blend, cropped fit, and unique panel seam details, you'd reach for this all season long. Team it with our fan favourite Edgar Denim for a no brainer fit.

Shop now โ†“
www.iloveugly.co.nz/products/cropped-zip-up-hood-washed-black
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iloveugly.com.auCropped Is InWhile Stocks Last
I Love Ugly
I Love Ugly
Jul 28, 2025 - Present
Not all tees are built the same. Our Box Tee's are cut wide, wears hard, and feels premium thanks to heavyweight loop-back terry and our signature box fit.

Shop yours today โ†“
www.iloveugly.co.nz/collections/box-tee
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iloveugly.co.nzFit First. Always.The Tee You Need
I Love Ugly
I Love Ugly
Jul 28, 2025 - Present
Effortless essentials.
Any 3 Box Tees, $140. Made for those who value quality, simplicity, and a good fit.

Available in multiple colours.

โ†’ www.iloveugly.co.nz/collections/box-tees
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iloveugly.co.nzSave 30% on Box TeesPremium Quality
I Love Ugly
I Love Ugly
Jul 28, 2025 - Present
๐—ง๐—ต๐—ฒ ๐—ฃ๐—˜๐—ฅ๐—™๐—˜๐—–๐—ง ๐—–๐—ฟ๐—ผ๐—ฝ๐—ฝ๐—ฒ๐—ฑ ๐—ฃ๐—ฎ๐—ป๐˜ // See for yourself why these are our #1 best-selling pants.

Explore our Linen Slim Kobe Pants now โ†“
www.iloveugly.co.nz/collections/shop?q=linen%20slim%20kobe%20pant
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iloveugly.co.nz#1 Men's Pant ๐Ÿ”ฅEveryday Style & Comfort
I Love Ugly
I Love Ugly
Jul 28, 2025 - Present
Proudly Introducing Our Denim Video Campaign.

Weโ€™ve been crafting denim for over 14 years now. But this wasnโ€™t just about showing people wearing jeans. This was about capturing something deeper, the quiet force that connects our community.
The creatives. The builders. The baristas. The photographers. The entrepreneurs.
For those who are carving their own path, whatever that looks like.

Everyone we met for this campaign had a story and something to say.
The kind of wisdom you donโ€™t get from a book, but from living. This film is for them and for you. This is what I Love Ugly Denim was made for.

Enjoy. And if it resonates, share it with someone carving their own path too.
New collection out now.

I Love Ugly

@nnamdiunamadu
@youfoundgreg
@albiandthewolves
@antthrowny
@michael_john_whittaker
@emeliaclement1
@oz.ob.fitz
@adu_uda13
@chase.adams
@alexandermsinclair
@_sammilne
@cris.obc
@levi.josiah
@keanufisher_
@m.aliabrown
@connornestor
@akash_mandavaa
@jkleee__
leobryson9
@aston.9
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www.iloveugly.co.nz
I Love Ugly
I Love Ugly
Jul 28, 2025 - Present
Introducing our Jewellery Collection Campaign.

We used real people. Doing real things โ€” the mundane, the fun, the unexpected.

Our rings exist within these moments. Not apart from them.

Now available online and in our flagship stores.

Shot inside one of Aucklandโ€™s most iconic fine dining institutions โ€” @thefrenchcafe_auckland
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www.iloveugly.co.nz
I Love Ugly
I Love Ugly
Jul 28, 2025 - Present
Introducing the Wool Check Poker Jacket.
Our latest addition to our Outerwear Program.

Blending timeless tailoring with everyday wearability, this piece is built from a premium wool blend and fully lined for comfort and structure.

The fit is clean yet relaxed, designed for effortless layering. Functional details like front welt pockets, adjustable snap cuffs, and a custom ILU zip puller elevate the piece further.

A minimalist essential with just the right edge. Pair with our Cropped 90s Denim for a refined, easygoing fit.
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iloveugly.com.auStreet Meets WoolYour New Jacket
I Love Ugly
I Love Ugly
Jul 28, 2025 - Present
Introducing the Zenith Cargo Pant. Angled pockets, cargo flaps, and subtle ILU branding keep it practical yet elevated. Every element is designed for how you actually move and live.

Your new utility essential. Only at ILU.
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iloveugly.co.nzRedefining The CargoForm. Function. Freedom.
I Love Ugly
I Love Ugly
Jul 28, 2025 - Present
Introducing our Jewellery Collection Campaign.

We used real people. Doing real things โ€” the mundane, the fun, the unexpected.

Our rings exist within these moments. Not apart from them.

Now available online and in our flagship stores.

Shot inside one of Aucklandโ€™s most iconic fine dining institutions โ€” @thefrenchcafe_auckland
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www.iloveugly.com
I Love Ugly
I Love Ugly
Jul 28, 2025 - Present
Introducing our Jewellery Collection Campaign.

We used real people. Doing real things โ€” the mundane, the fun, the unexpected.

Our rings exist within these moments. Not apart from them.

Now available online and in our flagship stores.

Shot inside one of Aucklandโ€™s most iconic fine dining institutions โ€” @thefrenchcafe_auckland
00:48
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www.iloveugly.com.au
I Love Ugly
I Love Ugly
Jul 28, 2025 - Present
Introducing the Carson Wool Coat, a reimagined version of one of our most sought-after outerwear silhouettes.

Crafted from a premium wool blend, this coat delivers warmth without the bulk, offering structure, weight, and understated style. The tailored fit is matched with subtle ILU detailing: a custom woven interior label, check lining, and a leather patch at the sleeve hem.

Whether youโ€™re dressing it up or down, the Carson Wool Coat is made to elevate your winter rotation.
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iloveugly.co.nzThe Carson Wool Coat Available in Black
I Love Ugly
I Love Ugly
Jul 28, 2025 - Present
Our denim is made for real people, with real stories. Every pair tells a story. Our brand new Denim Collection drops in a few days. Sign up to our mailer to be the first to know.

I Love Ugly
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www.iloveugly.co.nz

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