Ad ideas for I Love Ugly on Meta.

The all-new Active 4 Inch Short is designed for those who move fast and train harder. Shorter in length, sharper in intent this one gets straight to the point.

Made from ultra-light 4-way stretch fabric with laser-cut venting and a secure elastic waistband, it’s engineered for freedom without the fuss. Reflective hits add visibility. Hidden pockets keep your gear locked down.

Everything you need. Nothing you don’t. Grab your size today.

📣 It's finally here... 𝗔𝗖𝗧𝗜𝗩𝗘 by 𝗜 𝗟𝗼𝘃𝗲 𝗨𝗴𝗹𝘆 🏃
New to ILU, our activewear range has been crafted for everyday style & comfort.

Explore the new Active range now ↓
www.iloveugly.com.au/collections/active

Our latest drop brings performance and style together like never before. Breathable, flexible, and built to handle serious sweat sessions, this is for those who want to train hard and look good doing it.

Because function shouldn’t come at the cost of style. Discover the most stylish activewear on the market today ↓
www.iloveugly.co.nz/pages/active

NEW ARRIVALS | All-new denim for premium comfort and elevated style.

Shop our Denim Pant Collection now ↓
www.iloveugly.com.au/collections/denim-1

Experience unmatched comfort and style with our iconic Slim Kobe Pant. An absolute wardrobe must-have for a clean, sophisticated look.

You can thank us later ↓
www.iloveugly.com.au/collections/slim-kobe

Iconic 90s, with a modern crop. Elevated with premium craftsmanship.
Now back in stock → www.iloveugly.com.au

There's a reason our 𝗦𝗹𝗶𝗺 𝗞𝗼𝗯𝗲𝘀 are our 𝘣𝘦𝘴𝘵-𝘴𝘦𝘭𝘭𝘪𝘯𝘨 pant. Try them now and see for yourself.
→ www.iloveugly.com.au/collections/slim-kobe

Meet your new favourite layering piece, The Cropped Zip Up Hood.

Designed with a heavyweight cotton blend, cropped fit, and unique panel seam details, you'd reach for this all season long. Team it with our fan favourite Edgar Denim for a no brainer fit.

Shop now ↓
www.iloveugly.co.nz/products/cropped-zip-up-hood-washed-black

Not all tees are built the same. Our Box Tee's are cut wide, wears hard, and feels premium thanks to heavyweight loop-back terry and our signature box fit.

Shop yours today ↓
www.iloveugly.co.nz/collections/box-tee

Effortless essentials.
Any 3 Box Tees, $140. Made for those who value quality, simplicity, and a good fit.

Available in multiple colours.

→ www.iloveugly.co.nz/collections/box-tees

𝗧𝗵𝗲 𝗣𝗘𝗥𝗙𝗘𝗖𝗧 𝗖𝗿𝗼𝗽𝗽𝗲𝗱 𝗣𝗮𝗻𝘁 // See for yourself why these are our #1 best-selling pants.

Explore our Linen Slim Kobe Pants now ↓
www.iloveugly.co.nz/collections/shop?q=linen%20slim%20kobe%20pant

Proudly Introducing Our Denim Video Campaign.

We’ve been crafting denim for over 14 years now. But this wasn’t just about showing people wearing jeans. This was about capturing something deeper, the quiet force that connects our community.
The creatives. The builders. The baristas. The photographers. The entrepreneurs.
For those who are carving their own path, whatever that looks like.

Everyone we met for this campaign had a story and something to say.
The kind of wisdom you don’t get from a book, but from living. This film is for them and for you. This is what I Love Ugly Denim was made for.

Enjoy. And if it resonates, share it with someone carving their own path too.
New collection out now.

I Love Ugly

@nnamdiunamadu
@youfoundgreg
@albiandthewolves
@antthrowny
@michael_john_whittaker
@emeliaclement1
@oz.ob.fitz
@adu_uda13
@chase.adams
@alexandermsinclair
@_sammilne
@cris.obc
@levi.josiah
@keanufisher_
@m.aliabrown
@connornestor
@akash_mandavaa
@jkleee__
leobryson9
@aston.9

Introducing our Jewellery Collection Campaign.

We used real people. Doing real things — the mundane, the fun, the unexpected.

Our rings exist within these moments. Not apart from them.

Now available online and in our flagship stores.

Shot inside one of Auckland’s most iconic fine dining institutions — @thefrenchcafe_auckland

Introducing the Wool Check Poker Jacket.
Our latest addition to our Outerwear Program.

Blending timeless tailoring with everyday wearability, this piece is built from a premium wool blend and fully lined for comfort and structure.

The fit is clean yet relaxed, designed for effortless layering. Functional details like front welt pockets, adjustable snap cuffs, and a custom ILU zip puller elevate the piece further.

A minimalist essential with just the right edge. Pair with our Cropped 90s Denim for a refined, easygoing fit.

Introducing the Zenith Cargo Pant. Angled pockets, cargo flaps, and subtle ILU branding keep it practical yet elevated. Every element is designed for how you actually move and live.

Your new utility essential. Only at ILU.

Introducing our Jewellery Collection Campaign.

We used real people. Doing real things — the mundane, the fun, the unexpected.

Our rings exist within these moments. Not apart from them.

Now available online and in our flagship stores.

Shot inside one of Auckland’s most iconic fine dining institutions — @thefrenchcafe_auckland

Introducing our Jewellery Collection Campaign.

We used real people. Doing real things — the mundane, the fun, the unexpected.

Our rings exist within these moments. Not apart from them.

Now available online and in our flagship stores.

Shot inside one of Auckland’s most iconic fine dining institutions — @thefrenchcafe_auckland

Introducing the Carson Wool Coat, a reimagined version of one of our most sought-after outerwear silhouettes.

Crafted from a premium wool blend, this coat delivers warmth without the bulk, offering structure, weight, and understated style. The tailored fit is matched with subtle ILU detailing: a custom woven interior label, check lining, and a leather patch at the sleeve hem.

Whether you’re dressing it up or down, the Carson Wool Coat is made to elevate your winter rotation.

Our denim is made for real people, with real stories. Every pair tells a story. Our brand new Denim Collection drops in a few days. Sign up to our mailer to be the first to know.

I Love Ugly