Atria is the AI creative engine trained on $12B+ in real ad spend. Turn your winning formulas into new image ads from a product URL or a reference ad, launch them to Meta in a click, and let Raya grade every ad once it's live — right inside Slack.
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Start from a winning formula — the persona, hook, key message and format that already work for your brand.

Build a creative brief from a product URL, or pick a reference ad for new ads to follow.

Raya turns the brief into new image ads, ready to launch to Meta.

Start from a winning formula — the persona, hook, key message and format that already work for your brand.

Build a creative brief from a product URL, or pick a reference ad for new ads to follow.

Raya turns the brief into new image ads, ready to launch to Meta.


Atria is an AI-powered creative management platform that covers your entire ad workflow—from competitor research and ideation to creating ads, launching campaigns, and analyzing performance. Think of it as having your creative strategist, media buyer, and analyst all working together in one platform.
Atria is built so your whole team can use it. Creative strategists, media buyers, copywriters, and leadership all use it daily. Instead of having to learn a whole new tool, you can interact directly with Raya and in a few clicks pull competitor intel, generate new creatives, or build a performance reports. No training on complex dashboards required. Teams like Kitsch (3,000 ads/month), Ipsy, and Blenders Eyewear have entire cross-functional teams on the platform, and most users report being productive within hours of signing up.
Yes, and it goes deeper than just pulling data. Atria connects directly to your Meta and TikTok ad accounts so Raya can analyze your performance data, surface what's working, generate new creatives based on those insights, and batch-upload approved ads back to Meta in just a few clicks. No more exporting CSVs or manually uploading assets. Atria also includes the industry's largest ad library with 100M+ ads from Meta and TikTok, updated weekly, plus a Chrome extension that lets you save any ad with one click.
Atria offers a free plan to get started - no credit card required. Paid plans start at $129/month. For the most up-to-date pricing, refer to our pricing page.
Most tools solve one piece of the workflow. Motion focuses on creative analytics and reporting. It shows you what happened but doesn't help you act on it. Foreplay is great for saving ad inspiration but lacks performance intelligence and creative production. Atria brings research, ideation, creation, and analytics into one platform, and Raya ties it all together as an AI agent that actually does the work. She analyzes your competitors, mines customer reviews, generates new creatives, uploads them to Meta, and reports back on performance. And because Raya learns from every campaign, your creative strategy compounds over time instead of resetting with every new test. Teams that previously juggled Motion for reporting and Foreplay for inspiration often find Atria can easily replace both.
For most teams running on Meta and TikTok, yes. Atria consolidates research, ideation, creative production, and analytics into one platform, replacing what typically takes three or four separate tools. Additional channels are on the roadmap, so if you need YouTube or LinkedIn coverage today, you may still want supplemental tools there.
Switching is easy. Atria offers free migration. Just email support with 'Import board' and the team will transfer your saved ads, boards, and organization from Foreplay, MagicBrief, or other platforms at no charge. Most teams are fully up and running within a day, and you can always start for free to test Atria alongside your current tools first.
Atria is built for teams. Every plan supports multiple seats, and the platform is designed so creative strategists, media buyers, and leadership can all work from the same data. Organize inspiration into shared boards by concept, campaign, or client. Raya generates visual performance reports you can customize just by talking to her, so there's no more manually building weekly decks. Business and Enterprise plans include guest access for sharing dashboards and insights directly with clients.
Atria currently focuses on Meta and TikTok. Support for additional platforms including Google, YouTube, Pinterest, and LinkedIn is on the roadmap. That being said, teams use insights from Atria to inform creative across all their channels, even if the ad library and direct integrations are Meta and TikTok today.
Reach out anytime at support@tryatria.com. Messages go directly to the support team, not a chatbot. Atria offers 24/7 live support, documentation, video guides, and live onboarding sessions. Business and Enterprise plans include priority support and dedicated team onboarding. Or start for free at tryatria.com and see for yourself. Raya's ready when you are.